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How to Give Good Feedback

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I’ve been blessed to receive great, helpful feedback from many people in my life.  And I’ve been beat up by feedback that was not helpful.  But I believe in the power of feedback.
So if you’re asked to provide feedback on something – maybe a talk or a brochure layout – here are four things to keep in mind.
1.  Point out the positive.  Some have suggested a three to one ratio of positive comments to helpful criticism.  Positive feedback is more than saying, “That was good, but…”  You must look for specific ways to bring positive feedback to the forefront, working it throughout your critique.  One positive comment followed by thirty minutes of criticism means nothing.
2.  Pay attention to the context.  Know your audience isn’t just a rule for the presenter.  It’s an important principle for those giving feedback.  Your feedback, just like the object itself, needs to be influenced by the audience.  Take a few minutes to understand the context, and let that influence your feedback.
3.  Make it bite sized.  Pointing out 25 things to improve is overwhelming, so it’s likely none of it will be received.  A better approach is to focus your feedback on one or two areas where there is great opportunity for improvement.  Instead of giving a comprehensive list of all you could do, what if your feedback focused on a big concept supported with a few examples?
4.  Don’t make it about personal preference.  This is the biggest mistake I make when giving people feedback, because it completely misses the point.  Good feedback is more than sharing personal preferences or talking about what you like.   Instead of saying, “I don’t like that red,” you could say, “Do you think our audience would respond better to a different color?”

 


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